As we commemorate International Women’s Day on March 8, 2024, AskPatty stands proudly at the forefront of championing gender equality and inclusivity in the automotive industry. This year’s theme, “Inspire Inclusion,” resonates deeply with AskPatty’s commitment to creating a more diverse and welcoming environment for women in the automotive world.

In a traditionally male-dominated industry, AskPatty has been a trailblazer in recognizing the importance of empowering and including women in all aspects of the automotive experience. From consumers to employees and business owners, AskPatty has consistently advocated for an inclusive approach that celebrates the unique perspectives and contributions of women.

The theme or 2024’s International Women’s Day is “Inspire Inclusion. This encourages us to reflect on the strides made towards inclusivity since we started in 2006, and inspires action for a more equitable future. AskPatty believes that true progress can only be achieved when all voices are heard, respected, and included in the automotive narrative.

In celebration of this day, AskPatty extends an invitation to automotive retailers worldwide to join their Certified Female Friendly® training program. This program is designed to equip businesses with the knowledge and skills necessary to create a more inclusive and female-friendly environment. By participating in this initiative, automotive retailers can actively contribute to breaking down barriers and fostering a culture where women feel valued and welcome.

The Certified Female Friendly® training program addresses all aspects of customer focus in the automotive industry, from customer service to marketing strategies, ensuring that businesses are well-equipped to meet the diverse needs of their clientele. As the program emphasizes, an inclusive approach not only benefits women but also strengthens the overall success and reputation of automotive businesses.

As we celebrate International Women’s Day, let us collectively commit to building a future where inclusion is not just a theme for a day but a guiding principle in every industry. AskPatty encourages automotive retailers to take the leap towards a more inclusive tomorrow by joining the Certified Female Friendly® program. Together, we can inspire inclusion, foster diversity, and drive positive change in the automotive world.