Embrace Inclusivity during the holidays, a pivotal element that should be integrated into every aspect of your automotive business. When we talk about Inclusivity, we’re not just referring to employees but also to your customers. During the holidays, take a moment to reflect on your clientele’s various backgrounds, preferences, and perspectives. Are you actively engaging with different demographic groups, including women, to ensure they feel welcome and valued in your establishment? If not, now is the time to make that change. To learn more about embracing inclusivity in your workforce, check out our Lunch and Learn on the subject:
Are you doing everything you can to tap into this important market?
It’s no secret that women make up a significant portion of the automotive consumer base, and Ask Patty was founded on the principle of improving the way that we all communicate with women in the automotive world. Are you doing everything you can to tap into this important market? The holiday season is a great time to reassess your marketing strategies and ensure they listen to women’s needs and preferences.
Start by understanding that women often value transparency and honesty in their interactions with automotive businesses. They appreciate clear and jargon-free communication. Therefore, ensure that your marketing materials and staff interactions reflect these values. Invest in informative, user-friendly website content that educates women about the automotive services you offer.
Another essential aspect is representation. Do women see themselves represented in your marketing materials and staff? A diverse workforce can help create an inclusive environment, but representation in marketing materials is equally important. Ensure that women are prominently featured, showing that they are an integral part of your clientele.
Furthermore, women are often interested in eco-friendly and sustainable solutions. If your business offers green and sustainable automotive practices, make sure that this information is highlighted in your marketing materials. Show that you’re committed to addressing environmental concerns, which can resonate with women consumers.
Increase your market share with women customers
Our flagship product since 2006, the Certified Female Friendly program provides you with the training, tools, and marketing expertise you’ll need to win with women all year long. Our clients leverage becoming Certified Female Friendly® as a strategic advantage, differentiation to reach more women utilizing our effective brand placement, marketing and advertising strategies. How can getting AskPatty.com Certified Female Friendly help you?
Our clients report the following top 10 ROI results:
- Increase in employee customer service skills, improved workplace culture and improved CSI, Customer Service Index, scores.
- Increased company name and location brand awareness, local market visibility and local media
exposure due to joint marketing and PR efforts aimed at women. - Increased social media reach and visibility on Facebook, Twitter, Instagram, YouTube and other social sites.
- Increase in website traffic of up to 30%.
- 25% increase in positive 3rd party online reviews from women.
- Increase in qualified candidates who apply for employment via employment call to action, both men and women, in sales, marketing, management, technician, service writer and other roles.
- Increase of up to 37% of women contacting location for sales and service.
- Improvement in curb appeal, look and feel of location and waiting room experience.
- Increased in knowledge of appropriate assets to use, tools and ability to market and advertise to
women effectively. - Strategic competitive advantage and differentiation with competitors, growth of market share.
How can getting AskPatty.com Certified Female Friendly help you?
Celebrate Diversity
In conclusion, the holidays present a unique opportunity for automotive businesses to celebrate and embrace diversity, equity, and inclusion. By understanding and catering to the needs of women consumers, you can tap into a significant and often underutilized market segment. Show your appreciation through special promotions and personalized gestures to build lasting customer relationships. Let your automotive business be a shining example of gratitude, diversity, and inclusion!