September is a month of transition, making it a natural time to connect with customers about what’s changing in their lives and on the road.
September is a month of transition, making it a natural time to connect with customers about what’s changing in their lives and on the road. This month, we’re offering campaign ideas designed specifically for Certified Female Friendly® businesses.
For Service & Tire Centers
For automotive service centers, tire dealers, and quick lubes, Season of Change focuses on seasonal vehicle care and helping customers prepare for changing temperatures, shorter days, wetter roads, and the months ahead. The campaign provides four weeks of educational, confidence-building content covering seasonal inspections, visibility, tires, and general preparedness.
For Dealerships
For dealerships, Season of Change takes a different approach, inviting customers to think about their next vehicle and how it can fit their changing needs. From new model-year vehicles and test drives to trade-ins, technology, and fall adventures, the campaign provides four weeks of ideas to help customers discover what comes next.




















